Logo Identity

Logo, Brand, Identity. ELVISION shows you the difference?

There’s a lot of misconception when it comes to the differences between a logo, an identity, and a brand. People in marketing and design may have a decent grasp on the definitions and applications, but how about you? Let Elvision Clarify.

There is some overlap for all three of these categories. For example, it’s not wrong to call a logo a brand because of the origin of the word ‘brand’ (the hot iron rod with the company’s icon or word mark, used on shipping boxes and livestock).

A logo (abbreviation of logotype,^[1] from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

• the representation of the organization in its simplest form
• the emblem or mascot of the organization
• the foremost element that triggers the feelings of consumers
• critical for an organization to be recognizable
• a trademark

A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this
identity to accord with and facilitate business objectives.

• the different physical elements of the company that work together and customers come in contact with
• the complete package of company materials: your logo, business cards, email signatures, websites, ads, your employee uniforms, store layout design, package design, corporate jingle, etc.

A brand (or marque for car model) is a name, term, design, symbol,
or other feature that distinguishes one seller's product from those of others

• a concept or symbol
• A derivative simplified image that conveys who you are
• the foundation of your entire marketing framework
• the emotional and psychological relationship between a company and consumers

Allow Elvision Design Studio Inc help you realize your companies Brand. then help you create and logo from which the identity can be developed. Let us help you envision your BRAND. (Hint: envisioning the brand you want to create comes way before designing your logo and corporate identity.